Economic Development Division
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Economic Development

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ChoosePorterville is an initiative of the City of Porterville focused on introducing you to everything Porterville has to offer to businesses, residents and tourists. Look around and see for yourself why so many small and large businesses along with adventurous individuals continue to choose Porterville as their next business or tourism destination. 

About Porterville
Welcome to the City of Porterville. Porterville is a bustling foothill community nestled against the foothills of California's Sierra Nevada Mountains. With a population of more than 62,000, Porterville serves as a trade are to nearly 120,000 individuals.

Business Assistance Programs
The City of Porterville offers various financing options for businesses within city limits to help promote the economic vitality of our community. Learn more.

Commercial Developments
There are several commercial destinations in Porterville. City staff can provide robust market details for key destinations including Riverwalk Marketplace and commercial spaces off of Henderson Ave. and Hwy. 65 and Olive and Hwy 65. 

Riverwalk Marketplace
Riverwalk 01
Using the Buxton Platform, robust market details are available to you regarding Porterville’s trade area within a 15-minute drive from the Riverwalk Marketplace, where lots are available for retail development. Additionally, the Visitor Heat Map shows the home locations of visitors within a 5 to 15-minute drive time around the Riverwalk Marketplace. Download the informational flyer.

Porterville Visitor Heat Map 15-Mile 15-Minute
Customers from Porterville, Tulare, Terra Bella and Springville shop here daily.

Current: 117,924
2026 Projection: 121,443

Local and nearby customers enjoy the convenience of Porterville's many amenities.

Local Economy

The economy is a thriving mixture of agribusiness, light industry and commercial enterprise. Local business produce a number of products such as electronic medical instruments, printed forms and specialty documents and food products.

Centrally located between San Francisco and Los Angeles, Porterville is situated on the eastern edge of California's San Joaquin Valley and at the southeastern region of Tulare County. Just 17 miles off Highway 99, a primary north-south route, the city is approximately an hour from Fresno and Bakersfield.

Enjoy the slower pace, casual lifestyle, and friendliness of a small town without sacrificing quality.

Local Shopping Campaign: Shop Local • Dine Local • Be Local
Shop Local Porterville COLOR Citrus Foothills Logo_MD
The City of Porterville is collaborating with the Porterville Chamber, local business owners, local influencers, and other organizations to support local commerce and tourism. The Shop Local campaign is all about supporting small businesses and entrepreneurs. It’s also all about taking pride in what makes Porterville memorable and a place people want to come to not only for shopping but also for entertainment and adventure.

Learn more and participate.

Social Media
female-holding-smartphone-with-icons-social-media-screen-coffee-shopStay up to date with the latest from ChoosePorterville: 

Like and follow the official City of Porterville accounts by visiting our social media page.

The City's Economic Development team is happy to support local businesses. Email or call (559) 782-7260.

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